SAMPLE CLIENT PROGRAM · 4 DAYS
Madrid & Toledo Program
A sample agency program linking Madrid and Toledo. Select culture, shopping or an optional Parque Warner day around your clients and brief.
Sample client program • Availability reviewed by brief • Written proposal before confirmation
Day-by-day program ideas
Day 1 — Royal Madrid and Historic Squares
⌄Private transport connects the selected Royal Palace, historic squares and Gran Vía visits within the agreed service hours. Pickup points reflect permitted access, the planned walking route and its finishing time.
🏰 Royal Palace of MadridStop 1
The Royal Palace introduces clients to royal Madrid through ornate halls, the Main Staircase and Plaza de la Armería. An interior visit offers a closer view of the capital’s ceremonial traditions and art collections.
- Experience highlight: See the Throne Room and the royal chambers, with the option to add the Royal Armoury.
- Visitor information: The palace requires a timed ticket, and advance booking is recommended; allow between one and a half and two hours for a full visit.
⛪ Almudena CathedralStop 2
Almudena Cathedral stands directly opposite the Royal Palace and draws attention with its colorful ceiling and contemporary stained glass. It can be visited as part of a single walking route, with no additional transfer between the two landmarks.
- Experience highlight: See the colorful interior, with an optional museum and dome visit for views over the city.
- Visitor information: Entry to the cathedral is free, with a donation requested, and 30 to 45 minutes is suitable; the museum and dome require separate admission.
- Route note: The palace and cathedral can be linked on foot through the royal quarter.
Plaza MayorStop 3
Plaza Mayor offers clients a stop among the arcades, façades and cafés of old Madrid. It can link the Royal Palace with Puerta del Sol in a single walking route, with time for photographs.
- Experience highlight: Walk beneath the arcades and see the statue of Philip III and the façade of Casa de la Panadería.
- Visitor information: Entry to the square is free, and a stop of 20 to 30 minutes is sufficient, or around one hour with the surrounding streets.
- Access note: The square forms part of a pedestrian walking route.
Puerta del SolStop 4
Puerta del Sol brings together Madrid’s well-known symbols and shopping streets in the heart of the capital. The client walking route can continue towards Plaza Mayor or Gran Vía.
- Experience highlight: Take photographs with the Bear and the Strawberry Tree statue and the Kilometre Zero plaque.
- Visitor information: The square is free to visit, and 20 to 30 minutes is suitable, or up to one hour with the nearby streets.
Gran VíaStop 5
End the tour on Madrid’s liveliest street, surrounded by well-known buildings, shops, and theaters. The street is suitable for a short daytime walk or a longer visit for shopping and evening lights.
- Experience highlight: See the Metrópolis and Capitol buildings, enjoy the atmosphere of Callao, and go shopping.
- Visitor information: Walking along the street is free and takes 30 to 45 minutes, or longer when shopping is added; shows require separate tickets.
Day 2 — Retiro and the Prado, or Shopping at Las Rozas
⌄Select Retiro and the Prado, Salamanca shopping or a Las Rozas transfer around the client brief, admission times and available service duration. Transport and pickup points follow the final route.
Retiro ParkStop 1
Retiro offers clients a quieter stop beside the lake, green pathways and monument overlooking the water. Select a short walk or add a boat ride according to availability and weather.
- Experience highlight: Walk around the lake and see the Monument to Alfonso XII and the gardens.
- Visitor information: Entry to the park is free, and one and a half to two hours is suitable; the boats have separate fees and availability.
- Route note: The walk can finish at a different park entrance to suit the onward route.
Prado MuseumStop 2
The Prado offers a focused cultural stop around masterpieces of Spanish and European art. Shape the visit around the clients’ interests and selected works within the time available.
- Experience highlight: See works by Velázquez, Goya, and El Greco, as well as Las Meninas.
- Visitor information: Entry requires a timed ticket, and online booking is recommended; allow one and a half to two hours for the principal works.
Salamanca DistrictStop 3
The Salamanca district offers shopping around Calle de Serrano and the Golden Mile, with cafés and restaurants for a break. Shape the route around the clients’ preferred brands and available time.
- Experience highlight: Shop among international and Spanish brands on elegant streets that are relatively peaceful.
- Visitor information: Walking around is free, and one to one and a half hours is suitable, or two to four hours when shopping is included.
- Route note: Plan the shopping route around Serrano and the selected stores.
💎 Las Rozas VillageStop 4
Las Rozas Village brings international and Spanish brands together outside central Madrid. A dedicated shopping visit can be included in the client program, with the return time and transport agreed in advance.
- Experience highlight: Shop at more than 100 stores in an open-air destination that also includes cafés and restaurants.
- Visitor information: Entry is free, and the visit is suitable for two to three hours or longer, depending on the clients’ interest in shopping.
Day 3 — Private Excursion to Toledo
⌄Private return transport from Madrid connects the selected Toledo visits and Mirador del Valle within the agreed service hours. Pickup points follow historic-center access restrictions, the planned walking route and admission times.
⛪ Toledo CathedralStop 1
Toledo Cathedral introduces clients to Gothic art through its arches, stained glass and gilded altarpiece. Allow time for the interior when this is a priority, or select an exterior stop within the walking route.
- Experience highlight: See the altarpiece, works by El Greco, and the El Transparente masterpiece.
- Visitor information: A cultural visit requires a ticket, and booking is recommended during busy seasons; allow around one hour and 15 minutes to one and a half hours.
✡️ Jewish Quarter and Historic SynagoguesStop 2
The Jewish Quarter reveals an important part of Toledo’s Sephardic history through its lanes and Mudéjar architecture. Santa María la Blanca and the El Tránsito Synagogue can be combined according to the available time and the guests’ interests.
- Experience highlight: See the white arches and Mudéjar decoration and learn about Sephardic heritage.
- Visitor information: Walking through the quarter is free, while some landmarks require separate tickets; the tour takes between one and three hours depending on the interior visits.
- Access note: The historic lanes are explored on foot.
🌄 Mirador del Valle — Panoramic ViewpointStop 3
Mirador del Valle brings Toledo’s Old City, river, cathedral and Alcázar together in a panoramic view. It can begin or end the client route, with time for group photographs or a sunset stop.
- Experience highlight: Capture Toledo’s most famous panoramic view.
- Visitor information: The viewpoint is free, and a stop of 15 to 20 minutes is sufficient, or up to 45 minutes for photographs.
- Route note: A nearby vehicle stopping point allows the viewpoint to be included in the driving route.
🏰 Alcázar of ToledoStop 4
The Alcázar of Toledo rises above the city, with the Army Museum and historic spaces inside. Select an exterior view or allocate time for the museum according to the group’s interests.
- Experience highlight: See the building and its towers, and add the museum route for guests interested in military history.
- Visitor information: Visiting the museum requires a ticket and is suitable for one and a half to two and a half hours; its operating days and hours should be checked in advance.
- Access note: Vehicle access in the Old City is limited.
Day 4 — Parque Warner — Optional Entertainment Day
⌄Optional return transport from Madrid to Parque Warner, with the return pickup agreed around the visit end time. The guest profile, operating calendar and tickets guide the choice; shopping or free time can replace the park day.
🎡 Parque Warner MadridStop 1
Parque Warner offers DC superheroes, Looney Tunes characters, family rides and thrill rides for an optional client day. Confirm the visit around guest ages, preferences and the park’s operating calendar.
- Experience highlight: Combine roller coasters, shows, and the children’s area in one day.
- Visitor information: The park requires a ticket and its operating calendar should be checked in advance; a full day is usually allocated to the visit.
Included / Not included
Included
- Private vehicle with driver during the hours stated in the quotation
- Daily route and agreed pickup and drop-off points
- Airport reception or farewell transfer when expressly included
- BAT coordination for the confirmed travel plan
Not included
- Attraction and activity tickets
- Hotels and meals
- Licensed tour guide unless stated in the quotation
- Personal expenses and optional experiences